Little Red is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

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We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

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A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au

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This website under the domain name littlered.shop (the “Website”) is owned and operated by Odette King ("we", "us” or “our” in this policy).

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What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers.

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This Personal Information is obtained in many ways including by email, via our website www.littlered.shop, from cookies and from third parties. We don’t guarantee website links or policy of authorised third parties.

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We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.

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When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

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Cookies

The Little Red website uses cookies in order to collect information. A cookie is a piece of information stored by your web browser to track browsing behaviour on our site. Browsers will usually accept cookies automatically, however if yours doesn’t you may still use our website. Cookies increase website efficiency and provide information to the website owners.

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If you register with our website or continue to use our site you agree to our use of cookies. Please note that advertisers or Little Red subsidiaries may also use cookies, over which we have no control.

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Information Uses

Information collected will be used in three ways:

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1. To streamline your experience

Information may occasionally be saved in order to streamline or otherwise speed up your order. This means that if you have purchased with us previously, information may be auto filled. This includes, but is not limited to: name, address, email address, telephone number, billing address and shipping address.

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2. To provide targeted advertising

Please note that items you have viewed and previously purchased with us will be saved in order to provide you with recommended products. We do this in order for you to see products that you may like and enjoy, so that you have a heightened shopping experience with Little Red.

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3. For marketing and analytical purposes

Basic information, including, but not limited to: pages viewed, length of time spent on website, non-identifying demographic information, IP address and location will be collected for marketing and analytical purposes. This information will be used by Little Red  to assess and understand our customer’s wishes and desires better, providing you with an optimal shopping experience every time you visit us. As mentioned above, this information will also be utilised to provide targeted advertising.

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Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

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Sensitive information will be used by us only:

• For the primary purpose for which it was obtained

• For a secondary purpose that is directly related to the primary purpose

• With your consent; or where required or authorised by law.

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Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

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Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

• Third parties where you consent to the use or disclosure; and

• Where required or authorised by law.

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Security of Personal Information

All information that we collect or otherwise utilise is stored in private files on our secure web server. We will take all steps within reason to ensure that your data is treated securely and in accordance with this privacy policy. Little Red  will not sell or otherwise provide private information to a third party.

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When you have set up an account with Little Red we ask that you select a password. It is your responsibility to keep this password secure. We ask that you do not share this password with anyone. Little Red  cannot be held responsible for any breaches or otherwise misuse of your account caused by sharing of the password.

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No Internet communication will ever be totally secure. We take every effort to provide the highest level of security possible to protect your information, but we cannot guarantee the security of any data. Communicating data to us is done so at your own risk. We ask that you do not send sensitive information via insecure methods. Little Red  cannot be held responsible for any breaches caused by insecure transmission of data.

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Little Red  must cooperate if required to disclose or share customer information, in order to comply with a legal direction, court orders or other forms of jurisdiction. To protect the rights, property or safety of Little Red , our employees, subsidiaries, customers or others, it may be necessary to disclose customer information, required under Australian Consumer Law. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.  Little Red  cannot be held liable for any information breaches caused by complying with legal orders.

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Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

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Little Red will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information. In order to protect your Personal Information we may require identification from you before releasing the requested information.

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Maintaining the Quality of your Personal Information

It is an important to us that your Personal Information is up to date. We  will  take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Use of This Website Outside Australia

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We welcome visitors from outside Australia. However, this is an Australian based website and this privacy statement governs the personal information collected at this Website irrespective of where you may be located when you visit the Website and interact with it. This means your personal information may be stored outside the country in which you are located and any government authorities which have jurisdiction over the Website may be entitled to access any personal information provided.

 

Policy Updates

This Policy may change from time to time and is available on our website.

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Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy please contact us at: info@little-red.shop

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